StudyFans is a reputable educational consultancy that helps students navigate university applications. With success in the Turkish market, they decided to expand their reach to Malaysia and required expert marketing support to establish their presence there.
Despite their accomplishments in Turkey, StudyFans faced challenges in scaling their operations to Malaysia. They needed to build relationships with Malaysian universities and attract students interested in studying there. To achieve this, they enlisted our help to kickstart their presence in the Malaysian market and handle their social media content and marketing initiatives.
StudyFans lacked expertise in the Malaysian university landscape and didn’t have an established network to attract students. Their goal was not just to announce their entry into Malaysia but also to form partnerships with local universities and start recruiting students under their brand. That’s where we stepped in to pave the way for their success.
Our strategy focused on launching extensive marketing campaigns with two main objectives:
We began by creating a buzz about StudyFans' expansion into Malaysia through a series of targeted social media campaigns. This effort aimed to position StudyFans as a key player in Malaysian education consulting.
Simultaneously, we worked on forming partnerships with universities and colleges across Malaysia to ensure that StudyFans could offer students various academic options. We used these partnerships to generate student recruitment under the StudyFans banner.
Successfully built partnerships with over 12 Malaysian universities.
Increased their social media following by 32%, enhancing their visibility among potential students.
Decreased the lead acquisition cost by 20%, optimizing their marketing budget.
Streamlined the operation process, reducing the time taken per deal from 13 hours to under 10 hours.
